Teaching

Teaching Interests:


Indiana University
Have taught the following courses as an instructor:
  • SOAD-M485 - Consumer Insight in Digital Age (for sophomores/juniors/seniors in Merchandising)
      • Coverage: data analytics; machine learning models for customer insight and retail strategies; data mining; algorithms and programming language (Python); data visualization and tools (Tableau); search engine optimization/marketing and tools (Semrush); generative AI
  • SOAD-M355 - Digital Merchandising (for juniors/seniors in Merchandising)
      • Coverage: overview of digital consumer behavior and business strategies; digital transformation; customer network; social media; digital advertising; intro to digital analytics; metrics; Key Performance Indicators (KPIs); site merchandising; search engine optimization/marketing
  • SOAD-M315 - Principles of Retail Merchandising (for sophomores/juniors/seniors in Merchandising)
      • Coverage: intro-level overview of retail mathematics; sales analysis (net vs. gross sales, productivity, projecting and planning); profit and loss (COGS, margin, operating expenses); pricing (markups and markdowns)
University of Minnesota
Taught the following courses as a graduate instructor:
  • RM4216 - Retail Promotions (for seniors in Retail Merchandising)
      • Coverage: integrated marketing communications; media strategy and analysis; social media and digital promotions; programmatic buying tools (DSPs, SSPs, and DMPs); target audience analysis tools (MRI, Simmons, Comscore, and Nielsen); media touchpoints; Key Performance Indicators (KPIs)
  • RM3124 - Consumers of Design (for juniors in Retail Merchandising)
      • Coverage: consumer theories; consumer decision-making; consumer psychology (e.g., perception, learning and memory, the self, attitudes); social and cultural aspects of buying (e.g.,  group, situational effects, sex roles, subculture, social class, and lifestyle)

Assisted professors with the following courses as a teaching assistant:
  • RM2215 - Introduction to Retail Merchandising (for freshmen/sophomores in Retail Merchandising)
      • Coverage: high-level overview of managing, planning, and executing within the retail business; multichannel retailing, consumer behavior, buying, inventory planning, financial planning, pricing, supply chain, store locations, store layout, and visual merchandising
  • RM1201 - Fashion, Ethics, & Consumption (for freshmen in Retail Merchandising)
      • Coverage: overview of the process of creating, merchandising, selling, and consuming apparel; various ethical positions reflected in manufacturer, retailer, and consumer decision-making